Summary
Create marketing materials for digital and print that create energy around participating in Dining Out For Life and The Aliveness Project. Remain consistent to nationwide brand standards by utilizing and following asset library to create attention and awareness of the largest fundraising event for the non-profit. Simplify the experience for participation restaurants as well as volunteers, and donors.
My Role
Digital and Print Designer
Challenge
Understanding the need to simplify the process for all involved and translate that into new marketing materials that remain true to the brand standards while keeping the message of each piece.
Goals
• Create cohesive customer experience through design language
• Remain true to brand standards
• Find and address areas to simplify participation
• Garner increased donations
